Category Archives: Television advertisement

  • 0

The male psychology

"OLD SPICE ODOR BLOCKER BODY WASH IS SO P...
“OLD SPICE ODOR BLOCKER BODY WASH IS SO POWERFUL, IT CAN BLOCK B.O. FOR SIXTEEN HOURS!!!!!!!” (Photo credit: edwick)
How to market a cosmetic product or service to men? From my experience women tend to notice new products in the market more than men. It may be easier to reach men through their partner because of this. Gift coupons might work as a significant proportion of men’s cosmeceuticals are gifted by their female partner. However the purchase of personal care products is borne out of necessity in men. Men give more importance to price and endorsements. It is vital to give a convincing explanation of how a product works. Men do not have preconceived ideas about what they require to improve their looks. They are more open to suggestions. Men do not compete with each other as far as looks are concerned. They just want to be different. Men generally come with their partners for consultation and consider them experts while women usually hide cosmetic services from their male partners. Tired looks is a common male complaint. The most common male concerns are hairloss and body odour.

  • 0

The COMplete growth PLAN

English: USDA MyPlate nutritional guide icon
Image via Wikipedia
Just as we welcome Dr Prasad’s Laddoos, our TV advertisements also give us several “medically (in)correct” information. Today I saw one ad while watching a malayalam movie. A group of mothers go to a nutrition research centre to find the truth about a children’s dietary supplement. The doctor explains to them that he has been conducting research on kids consuming the COMplete PLAN and show kids in bright yellow T shirts. The others not taking the drink are in dull grey outfit and look visibly depressed. I was impressed by the doctor’s claim that consuming the drink makes the kids grow twice as fast. But my excitement was short lived. Another drink promised to boost the stamina three times! They had none other than Dhoni and Sachin to vouch for them. I am sure tomorrow’s world will be full of giants with huge stamina! 
Related articles